Mobile commerce or
mcommerce is defined as “the buying and selling of goods and services via mobile/wireless technologies and devices”. It is basically the use of mobile device to buy articles, pay bills, redeem coupon etc. Another definition explains that “Mobile Commerce is any transaction, involving the transfer of ownership or rights to use goods and services, which is initiated and/or completed by using mobile access to computer-mediated networks with the help of an electronic device.” Mobile enabled ecommerce websites and
ecommerce mobile apps are trending in this season.
There are definitely many factors involved in growth of
ecommerce mobile app development. Some of them are described below mobile app development. Some of them are described below:
Increased investment – Lately, the mobile platform has experienced massive investments. Big investors are supporting and providing fund to mobile start-ups. This is giving birth to new companies in the e-commerce market which are driving significant growth.
Better mobile devices – Mobile infrastructure has seen a major evolution in the recent years. Smartphones available in the market are now more easily accessible than earlier versions of mobiles. The enhanced aesthetic, efficient & fast interface, and user-friendly applications of the smartphones are making it popular among the users. Buyers are turning to mobile apps for purchasing the products instead of computers and desktops.
Improved Infrastructure – The mobile platform has tremendously improved in terms of accessibility, security and usability. People who were reluctant to use mobile phones for purchasing products earlier are now using it due to improved infrastructure. Now there are more numbers of user-friendly apps than ever.