How Does AI Enhance Your App Design for Better User Experience

A recent study conducted by Adobe showed that 62% of UI/UX designers are fascinated by Artificial Intelligence (AI) and are keen to savor the taste that it would bring to the efficient creative process. AI-powered designs create a new level of relationship between customer experience and Artificial Intelligence. UI/UX based on Machine Learning challenges designers with technology, promising a next level of digital experience for the designs.

The benefits of using AI in UI/UX designs are as deep as an ocean. These designs get a lot of attention because user-friendliness is a key factor for brands that require to promote company and increase revenues and ROI. And what better way to enhance user-friendliness than Artificial Intelligence? On that note, let’s take a look in deep…

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How Does AI Help UI/UX Design?

1 By providing elaborative analysis of data:

UX teams undergo all sorts of UI/UX testing and make use of metrics like A/B tests, usability tests, data usage, and heat maps to enhance user engagement in their website or app. However, these methods are going to be on the verge of extinction soon, all thanks to AI. Artificial Intelligence can collect an extremely large amount of data, but that’s not the only superpower it possesses. The real deal is how much you can do with the data.

For instance, an e-commerce store can keep track of user behavior across multiple platforms and offer practical tips to increase the purchasing experience. This will eventually lead to much more sales, all with the help of AI. With AI, you get the ability to customize the design according to users’ expectations on the basis of data analysis.

How do you achieve all this?: By incorporating deep learning that combine huge data sets to help you reach a conclusion point. These systems are known for learning from the data in real time and tuning their behavior accordingly. Applying AI in their work helps UI designers to create better interfaces quickly.

2 By implementing Information Architecture and AI in UX:

Information Architecture (IA), along with a quality design, helps AI to progress. When it comes to content tagging based on user relevance, Information Architecture plays an essential role. At the same time, by identifying trends, Artificial Intelligence creates a relationship between the data. Cross-linking data in this manner helps organizations to focus on the requirements of the end users and gather effective results by enabling a user interface to steer through large amounts of data.

3 By providing more control to the users:

Machines might take over the world, and this is a serious concern. This fear has taken birth from the fact that the rate of AI adoption will grow rapidly in the everyday lives of the people. Users are worried about systems taking control over them. The concern is legitimate as we expect innovations like robots, autonomous cars, and smart homes becoming a common commodity nowadays.

But it is necessary to acknowledge that as AI develops further, users will have the opportunity to achieve more control over systems, gently enhancing trust which will lead to more usage.

4 By building deeper human connection:

As AI systems collect and analyze a huge amount of data, it is possible for them to create a deep connection with users, resulting in enhanced relationships. A couple of industries are already adopting AI in innovative ways. Let’s take Apple’s Siri and Amazon’s Alexa for instance. With them, we experience a friendly-voiced but digital personal assistant. When they have first introduced Alexa, the market saw a surge like never before. Users benefit from huge advantages like scheduling meetings, shopping, browsing the internet, booking flights, and many. all with the help of amazing personal AI assistants. The super successful predictive algorithm of Netflix is a case example of Artificial Intelligence.

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Artificial Intelligence is a friend, not a foe

The above-mentioned points show how AI systems can build deeper connections between the audience and the brand. It can help in collecting and analyzing extremely large data required to design products that satisfy human needs.

Artificial intelligence is definitely bringing a fresh perspective on how customers and companies see user experience earlier. AI provides more intimate engagement, specific contexts, quicker processing, innovative insights, and more intuitive interfaces.